Last updated: [last-modified]
The Fleischmann Bakery in New York and the Ferguson Bakery in Boston issued these large, thin black & white cards in 1916. Roughly half of the cards in the set come from the 5 teams in those locations. Most players are shown in portraits but some, including all of the New York AL and Pittsburgh players, are seen in outdoor shots. Underwood & Underwood has the copyright on most of the photos, all of which are unique to this set.
If there’s no redemption coupon attached to the bottom of the card, it’s not entirely certain which bakery issued the card. In addition, we still don’t know exactly how many cards there are in the set due to the large number of variations. There are currently 104 unique players with more than 20 variations. I’ve spent many hours putting together what I believe is the only complete D381 checklist. Please check it out.
Fleischmann cards are scarce, although less so now that 2 big finds of around 65-70 cards each with coupons still attached have come to auction in 2016. They can be found with 2 different New York City addresses, one listed as “Bronx Boul. & Post St.”, the other as “540 East 81st St.”. My working theory is that both locations issued their own cards and that variations are due to these different printing runs. Fleischmann cards with 2-line captions usually have a publishing credit to “Bradford & Co. Pub., St. Joseph, MI”, while the cards with 1-line captions do not.
Ferguson cards are extremely rare. The examples below of Eddie Burns and Duffy Lewis are the only 2 with coupons that have been graded and, in all, there are only 11 known Fergusons with coupons (one is in the Burdick Collection at The Met). To date, this bakery’s cards have been found only with 1-line captions and with no mention of the publisher.